Q: People add to cart in my social shop then vanish. What's a recovery playbook?

Q: People add to cart in my social shop then vanish. What's a recovery playbook?

A: Social carts leak differently than a website, so attack it like this:
— Check whether the drop is at 'add to cart' or at the payment screen. Payment-screen drops usually mean a checkout friction or trust issue.
— Reduce surprise costs: show shipping early, not as a shock at the final step.
— Turn on any platform-native cart reminder notifications available to your shop.
— Retarget cart-adders with a short video ad showing the same product plus social proof.
— Add a limited-time code in your next post/story to pull them back with a reason.

Diagnose where the drop happens first — recovering payment-screen abandoners needs a different fix than cart-page browsers.

Also worth knowing: a single unexpected shipping fee at checkout is the most common silent cart-killer in mobile social commerce.

Got a question? Drop it in the comments.