18 октября 2026
Q: "My affiliate creators have unique codes, so attribution is fully solved, right?" A: Codes catch a fraction of the credit. A huge share of social-commerce buying is view-through — someone sees a cr…
11 октября 2026
Q: "My checkout's fine, so cart abandonment isn't really my problem, right?" A: In social commerce, most drop-off happens long before the checkout page. The real abandonment is between the tap and the…
8 октября 2026
Q: "If my shoppable video goes viral, the sales are guaranteed to follow, right?" A: Viral views and sales are only loosely linked — plenty of 1M-view posts sell almost nothing. Views measure curiosit…
4 октября 2026
Q: "Pick one platform and master it — running shops on both TikTok and Instagram splits your effort, right?" A: For social commerce, single-platform purism is risky, not focused. Each platform owns a …
30 сентября 2026
Q: "Live shopping only works if you slash prices the whole stream, doesn't it?" A: Constant discounting trains viewers to never pay full price and crushes your margin. Deep cuts can spike one stream, …
29 сентября 2026
Q: "Doesn't adding product tags get your post downranked by the algorithm?" A: This one persists but isn't how current commerce platforms work. TikTok and Instagram actively want shoppable content and…
