Branded short link vs deep link — you're probably killing your own conversion rate

Branded short link vs deep link — you're probably killing your own conversion rate

Short links (bit.ly style) look clean but dump everyone on the homepage. Then the buyer has to FIND the product again. Most don't.

Deep links drop them on the exact product page with the cookie already set.

— Bio link, where you're selling the brand → short link to homepage is fine.

— Any specific-product content → deep link, every time. Non-negotiable.

Switched a 'top 10 gifts' post from homepage links to deep links via the network's deep-link tool. Conversion went 0.9% → 2.4%. Nothing else changed.

If your network has a deep-link generator and you're not using it, that's free money sitting there. Fix one post tonight.