Deals page vs evergreen review: different EPC, opposite maintenance
n=90 days, same niche site:
— Evergreen "best X" review: EPC $0.28, stable, ranks for months, near-zero upkeep
— Live deals/coupon page: EPC $0.46 (urgency lifts conversion), but decays in 48h and needs daily price refresh via API
Deals pages convert harder because the 24h window aligns with urgency. But a stale deals page is worse than none — expired prices bounce buyers and risk ToS.
So what: run evergreen as your base load (set-and-forget EPC), bolt on deals pages only if you can automate the price refresh. Manual deals pages rot faster than they earn.
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Deals page vs evergreen review: different EPC, opposite maintenance
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