Offer is getting clicks but zero conversions. What's my debugging order?

Offer is getting clicks but zero conversions. What's my debugging order?
Q: Traffic's flowing, conversions are flat zero. Where do I even start?

A: Debug from the click outward, in this order:
— Fire a test conversion yourself (where allowed) — does the pixel/postback actually record? Tracking breaks silently all the time.
— Check geo match: are your clicks landing where the offer pays, or getting filtered out?
— Check the landing page on the same device your traffic uses. Broken mobile flow = zero conversions.
— Re-read the conversion definition. You might be sending registration traffic to a deposit offer.
— Check the cap — if it's hit, conversions stop counting.

Short version: test the postback, verify geo, load the page on your traffic's device, re-check the conversion event, check the cap.

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