A network offered me exclusivity on an offer. What do I check before saying yes?
Q: AM dangled an exclusive deal. Sounds flattering — what's the catch list?
A: Exclusivity means you're the only affiliate running it (or you get a private payout). Vet it:
— What's the bump? A higher payout or just the "honor"? Only the payout matters.
— Is there a minimum volume commitment, and what happens if you miss it?
— How long is the lock — can you exit if it underperforms?
— Is the offer proven, or are you the guinea pig de-risking it for them?
— Does exclusivity restrict you from running competing offers? Read that clause hard.
Exclusive only wins if the payout premium beats what you'd make spreading traffic across open offers.
Short version: confirm payout premium, volume commitment, lock length, proof of performance, and any compete-ban before signing.
More Qs? Drop them.
Offer Clinic
@OfferClinic
A network offered me exclusivity on an offer. What do I check before saying yes?
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