How do I tell an offer is dying before it tanks my margin?

How do I tell an offer is dying before it tanks my margin?
Q: A winner is slowly slipping. How do I catch decay early?

A: Watch these warning signs as a weekly ritual:
— Conversion rate drifting down on stable traffic — the offer or its landing page is fatiguing.
— Reversal/hold rates creeping up — advertiser is tightening quality or the offer's running out of budget.
— AM goes quiet or starts pushing you toward a "newer" offer. That's a tell.
— Cap suddenly shrinks — advertiser is throttling on their side.
— Competitor angles flooding your feeds — the market's saturated.

When two or more fire, line up a replacement offer before you're forced to. Always test the next offer while the current one still earns.

Short version: falling CR, rising reversals, quiet AM, shrinking cap, copycat flood. Two signals = start your replacement test now.

More Qs? Drop them.