My offer is profitable. How do I scale without blowing the cap or angering the AM?

My offer is profitable. How do I scale without blowing the cap or angering the AM?
Q: Found a winner. How do I scale it cleanly?

A: Scale in controlled steps:
— Message your AM first: tell them you want to scale and ask for a cap raise before you push.
— Increase spend 20-30% a day, not 3x overnight. Sudden spikes spook networks and trip fraud flags.
— Watch conversion rate and reversal rate as you scale. If quality drops, you scaled past your good traffic.
— Add one new traffic source or geo at a time, keep the winner running untouched as your control.
— Keep a buffer below the daily cap so you never get throttled mid-day.

Short version: warn the AM, raise the cap, scale 20-30%/day, watch quality, expand one variable at a time, stay under cap.

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