Managing comments on a live Reddit ad
This week on Reddit marketing: a playbook for the part of Reddit Ads everyone forgets to staff.
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[Tactic] First reply within 30 minutes — r/redditads veterans note the top comment sets the ad's tone, friendly or hostile.
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[Case] A buyer in r/PPC shares mining objections from ad comments and folding them straight into the next creative's copy.
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[Rule-change] You can't delete dissent — a r/marketing note: hiding critical comments reads as bad faith and tanks trust; answer instead.
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[Tool] A saved reply doc for the 5 objections that always appear on a new offer.
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Editor's pick: the 30-minute first-reply rule. On Reddit Ads the comment section is the landing page, and whoever speaks first owns it.
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Managing comments on a live Reddit ad
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