Q: How do I brief an affiliate creator so their shoppable video actually converts?

Q: How do I brief an affiliate creator so their shoppable video actually converts?

A: Send a one-page brief with these exact sections:
— The hook: tell them to show the product in use within the first 3 seconds, not your logo.
— The one message: pick a single benefit to land. Three benefits in 20 seconds lands none.
— Must-show moments: the unboxing, the texture/result, the price reveal.
— The call to action: 'tap the yellow cart' or 'product's pinned below' — say the exact words.
— Don'ts: no on-screen claims you can't back, no covering the product tag with captions.

Keep it to one page — a 5-page brief gets skimmed and ignored.

Also worth knowing: give them 2-3 proven hook examples from your best-performing videos rather than describing a hook in the abstract. Creators copy patterns faster than they invent them.

Got a question? Drop it in the comments.