Q: "Live shopping only works if you slash prices the whole stream, doesn't it?"

Q: "Live shopping only works if you slash prices the whole stream, doesn't it?"
A: Constant discounting trains viewers to never pay full price and crushes your margin. Deep cuts can spike one stream, but the lasting driver of live sales is urgency and demonstration, not a permanent sale.

Build conversions with:
— Time-boxed offers ("this bundle for the next 10 minutes") instead of an all-stream sale
— Live product demos that answer objections in real time
— Limited stock or pinned flash items to create scarcity

Urgency and proof move units even at full price.

Also worth knowing: viewers who only buy your live-only discounts rarely convert off-stream, so you've bought one-time revenue, not a customer.

Got a question? Drop it in the comments.