Q: "If my shoppable video goes viral, the sales are guaranteed to follow, right?"

Q: "If my shoppable video goes viral, the sales are guaranteed to follow, right?"
A: Viral views and sales are only loosely linked — plenty of 1M-view posts sell almost nothing. Views measure curiosity; sales measure intent. A video can blow up for an emotional or funny hook that has nothing to do with wanting the product.

To turn reach into orders:
— Make sure the hook is about the product, not just entertainment
— Keep the tag visible and the pinned comment ready before it spikes
— Check that stock and shipping can handle a surge

A 50k-view post with tight product fit can out-earn a 1M-view one.

Also worth knowing: if a video goes viral and converts poorly, look at the gap between hook and product — that's your leak.

Got a question? Drop it in the comments.