Q: "My affiliate creators have unique codes, so attribution is fully solved, right?"

Q: "My affiliate creators have unique codes, so attribution is fully solved, right?"
A: Codes catch a fraction of the credit. A huge share of social-commerce buying is view-through — someone sees a creator's video, then buys later from the For You feed or search without ever using the code. Judging creators only by code redemptions undercounts your best ones.

Measure creator impact with:
— Platform-native affiliate dashboards that track tagged-video sales, not just codes
— Sales lift during and after a creator's posting window
— Spikes in product-page traffic from their content

Good creators often look "weak" on codes while driving real demand.

Also worth knowing: cutting a creator on low code use can quietly drop sales you were getting through view-through.

Got a question? Drop it in the comments.