Playbook: Pre-Launch SDK Integration Checklist for Attribution

Playbook: Pre-Launch SDK Integration Checklist for Attribution

Before submitting the build, walk this list — a bad SDK init breaks everything downstream:
— Initialize the MMP SDK on the very first line of app launch, before any other network call
— Verify the SDK fires the install/session event in a debug/sandbox mode, not blind in prod
— Implement ATT prompt timing — request after value is shown, but before the first attribution-relevant event
— Register every event name against your taxonomy doc; typos here are permanent in reporting
— Confirm revenue events pass currency + value, validated server-side against receipts
— Add all SKAN ad network IDs to Info.plist — missing ones = silent iOS attribution loss
— Test with the MMP's device-test mode to see live events before release

✓ Catches init-order and event-naming bugs while they're still cheap
✓ Device-test mode gives instant ground truth
✗ ATT timing is a UX vs measurement tradeoff with no perfect answer
✗ Plist mistakes only surface weeks later in iOS data

Verdict: Use device-test mode to verify every event live before submission; never trust an SDK you haven't watched fire.
Best for: Developers and growth leads shipping a new attribution integration.