Your SKAdNetwork conversion-value schema is probably leaking money Most teams map all 64 conversion values to revenue buckets and call it done. That wastes the single most rationed signal Apple gives you. The better patt…
@InAppBench
AppsFlyer vs Adjust: who actually handles SKAdNetwork better Ran both side by side on the same iOS campaign for six weeks. The split isn't where the marketing decks say it is. AppsFlyer ✓ SK360 conversion-value editor is…
@InAppBench
FAQ: Can I still use device fingerprinting for in-app attribution? Many guides still mention it; on iOS it's effectively dead and on Android it's shrinking. Apple bans probabilistic fingerprinting for ATT-restricted attr…
@InAppBench