Watch Time Heresy
Watch Time Heresy
@WatchTimeHeresy

If your pattern interrupts are evenly spaced, they're not interrupts, they're wallpaper.

Build an interrupt map:
— Overlay your retention graph on your timeline.
— Place a B-roll, zoom, or sound change 2 seconds BEFORE each known dip, not on it.
— Leave your high-retention stretches completely untouched.

Interrupts work by being unpredictable. Drop one every 8 seconds and the brain learns the rhythm, then ignores it. You time them to the bleed, not the clock.

Map it. Agree or fight me?
This post was published in the Telegram channel Watch Time Heresy. Subscribe here: @WatchTimeHeresy.
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