Audiences have learned that the moment you say "before you go," the value is over. A bloated outro becomes a flashing exit sign that drags down your average view duration.
— End on the actual payoff, then cut hard.
— Loop or next-video pull beats a 40-second goodbye.
The outro is where retention goes to die. Stop feeding it. Fight me?
Watch Time Heresy
@WatchTimeHeresy
"Pack your outro with end cards and CTAs" trains viewers to leave 30 seconds early.
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