"Tease the best part at the start" — the cold-open trailer trick — usually backfires.
Showing the payoff up front can satisfy curiosity so completely that people leave to go watch that one moment and bounce after. You spent your climax as bait and had nothing left.
— Tease the existence of a payoff, not the payoff itself.
— A spoiler isn't a hook, it's a refund.
Don't blow your ending in the first 10 seconds. Fight me?
Watch Time Heresy
@WatchTimeHeresy
"Tease the best part at the start" — the cold-open trailer trick — usually backfires.
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