Length isn't the enemy — aimless length is. A 25-minute video that earns every minute outperforms a 5-minute one that wastes two. Audiences don't quit because it's long; they quit because it's loose.
— Cut the dead weight, not the runtime.
— Tight at 25 beats baggy at 6.
The goal is earned minutes, not few minutes. Agree or fight me?
Watch Time Heresy
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"Shorter is always better for retention" is the cope of people who can't hold attention.
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