"Cover every line with b-roll" is retention advice that's actively burying your message.

"Cover every line with b-roll" is retention advice that's actively burying your message.

Wall-to-wall b-roll turns a video into a screensaver. When visuals never connect to the words, the brain disengages from both. Sometimes a talking head holding eye contact retains harder than any stock clip.

— B-roll should illustrate, not decorate.
— Empty visuals are noise that costs attention.

Not every sentence needs a picture. Agree or fight me?