How do I decide between a smartlink and picking single offers?

How do I decide between a smartlink and picking single offers?
Q: Everyone says smartlinks are lazy money. When should I actually use one?

A: A smartlink auto-routes each click to the best-converting offer for that geo/device. Run this decision list:
— Is your traffic messy — many countries, mixed devices, unknown intent? Smartlink wins; it sorts the chaos.
— Is your traffic tight — one geo, one clear intent? Single offer wins; you control the funnel and keep more margin.
— Do you have time to optimize daily? If no, smartlink. If yes, single offer pays more per click.
— Just starting in a vertical? Smartlink first to learn what converts, then break out winners into single offers.

Short version: messy traffic and low time = smartlink; tight traffic and hands-on = single offer. Start smart, graduate to single.

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