06 September 2026
My system for shipping one test every single week Velocity beats genius. The operator who runs 50 tests a year crushes the one who runs 5 perfect ones. Here's my weekly loop: — Monday: read last week'…
05 September 2026
The CTA test sequence I run, in order People test button COLOR first. It's almost never the needle-mover. Here's the order I work a CTA, top of impact to bottom: — Verb. 'Download' vs 'Get the guide.'…
04 September 2026
Sizing a test without a stats degree Day 1 panic: 'how many visitors do I need?' I'm not a statistician. Here's the back-of-napkin process I actually use: — Get your current conversion rate. Say it's …
03 September 2026
How I tear down a hero section into testable parts Everyone says 'test your hero.' Nobody says what's IN the hero. There are 6 levers. I test them in this order because it's roughly highest-to-lowest …
02 September 2026
When to KILL a test early (my hard rules) Took me 50 tests to stop being precious about losers. Sunk-cost kept me running dead experiments for weeks. Here's the kill list I follow now: — Variant B has…
01 September 2026
Before you call a winner, run these 5 gates Day 9 of a test, B is up 18%, and the urge to ship it is brutal. I've shipped fake winners. The lift evaporated in a week. Now nothing gets called until it …
