05 September 2026
A weak listing package costs you more than a weak site — buyers pay for clarity, not just cash flow. Build the package in this order: — One-line thesis: what it is, what it earns, why you're selling. …
05 September 2026
Accept an earnout without these four clauses and you're financing the buyer's mistakes with your money. Before you sign, demand: — A floor: minimum guaranteed payout regardless of performance. No floo…
03 September 2026
A botched migration kills more deals after signing than bad numbers kill before it. The handover playbook, in strict order: — Domain last, never first — transfer it only after content, analytics, and …
02 September 2026
Choosing broker vs private sale by 'gut feel' is how you overpay a 15% fee or undersell by 30%. Use the decision tree, not vibes: — Under $30k and you have your own buyer pool? Private. The broker fee…
01 September 2026
Run buyer due diligence on your OWN site before you list, or eat the discount when they find it first. Be your own adversary. The checklist: — Pull analytics and revenue side by side, month by month —…
31 August 2026
Your multiple isn't a number you pick — it's a stack you build, and most sellers skip every layer. Start at base for your model (content site ~28-34x monthly net), then adjust: — +2x if traffic is mul…
