05 September 2026
Low-budget many tests vs high-budget few tests — how to spend your test pool Low per-adset ($10-20 each, run 8 angles) → cheap reads on which ANGLE has legs, but thin data, noisy, false negatives kill…
04 September 2026
Server-side (CAPI) vs pixel-only — signal quality showdown Pixel-only (browser) → easy install, but iOS + ad-blockers + cookie loss eat 20-40% of your events. Algo optimizes on a blurry picture. Serve…
03 September 2026
Cut budget vs full pause on a soft campaign — don't nuke learnings ROI dipped midday, instinct says pause. Wait. — Full pause → stops the bleed instantly, but kills the learning phase. Restart = fresh…
02 September 2026
TikTok vs Meta for cold scaling — different beasts, different rules Meta → deep pixel signal, stable CPMs, creative lasts longer, but rising costs and saturated auctions. TikTok → cheaper reach, creat…
01 September 2026
Horizontal vs vertical scaling — bump budget or clone wide? Vertical (raise budget on the winner) → fast, simple, but every increase pokes the algo and big jumps reset learning. Ceiling hits when audi…
31 August 2026
Advantage+ / PMax vs manual campaigns — the black-box tax Advantage+ (Meta) / PMax (Google) → algo controls placements, audience, budget split. Spins up fast, scales clean, BUT you lose granular data …