TikTok vs Meta for cold scaling — different beasts, different rules
Meta → deep pixel signal, stable CPMs, creative lasts longer, but rising costs and saturated auctions.
TikTok → cheaper reach, creative dies in DAYS (you need a content machine), trends move the needle harder than targeting.
Tradeoff: Meta rewards creative quality + pixel data, TikTok rewards creative VOLUME + native feel.
If you can't ship 15+ creatives a week, TikTok will starve you. Meta forgives a slow studio. Pick the platform your production can actually feed.
Which one matches your real output, not your ambition?
Buyer's Trenches
@BuyersTrenches
TikTok vs Meta for cold scaling — different beasts, different rules
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