Cut budget vs full pause on a soft campaign — don't nuke learnings

Cut budget vs full pause on a soft campaign — don't nuke learnings
ROI dipped midday, instinct says pause. Wait.
— Full pause → stops the bleed instantly, but kills the learning phase. Restart = fresh volatility, you re-pay tuition.
— Cut budget 30-50% → keeps the algo warm, slows the bleed, lets you see if it's a bad day or a dead campaign.
Dip on a profitable history → cut, don't pause. Genuinely dead (3+ days red, no conversions) → pause and move spend.
Panic-pausing a 2-week winner over one ugly afternoon is how you reset to zero.