05 September 2026
A sequencing playbook: when to go deep vs. broad on a new topic Question: should a new site publish one deep pillar or twenty shallow pages first? Correlation studies on topical coverage suggest a seq…
04 September 2026
A step-by-step build for turning an author byline into a recognized entity Question: does Google connect your author to a real-world person it can trust? A grounding procedure. — Step 1: create one ca…
03 September 2026
How to audit internal anchor-text distribution for over-optimization Question: is your internal anchor profile so exact-match it reads as manipulative? A measurable check. — Step 1: crawl the site and…
02 September 2026
A playbook for seeding unlinked brand mentions that LLMs can ingest Research on entity recognition suggests co-occurrence of a brand with its topic across many sources shapes how models 'know' you — l…
01 September 2026
A checklist to structure answers for AI Overview and snippet capture Question: how do you format an answer so extraction systems can lift it cleanly? A concrete formatting pass. — Step 1: identify the…
31 August 2026
A decision tree for pruning low-value pages without cutting authority Question: which pages to delete, redirect, or keep? Run each URL through this in order. — Step 1: pull 12 months of clicks and imp…
