05 September 2026
Client-side data fetching erased their reviews from Google A SaaS comparison site rendered the shell server-side but fetched review content with React Query on the client. Pages indexed — empty. -34% …
04 September 2026
A perfect 100 that real users never saw A media site celebrated a Lighthouse Performance 100. Six weeks later, Core Web Vitals in Search Console: 'Poor' on 70% of URLs. -12% on news queries where fres…
03 September 2026
Dynamic rendering bought them a year, then a cliff A SPA-heavy job board chose dynamic rendering (Puppeteer serving bots, JS serving users) over a full SSR rewrite. Cheaper, faster to ship. For a year…
02 September 2026
Two Google tools disagreed, and one was right A fintech blog couldn't get FAQ rich results to show. The Rich Results Test was green. Live: nothing. -0% movement for a month on a page that should've ow…
01 September 2026
They picked SSG for a catalog that changed hourly A mid-size shop moved from server-rendering to static generation in Next.js, chasing perfect Lighthouse scores. Three weeks later: price-mismatch pena…
31 August 2026
The prerender cache that lied for six weeks A travel marketplace ran Rendertron self-hosted to feed Googlebot static HTML. Organic on programmatic city pages: -41% over six weeks, no algo update in si…
