The 3-Touch Retention Loop

The 3-Touch Retention Loop
Retention isn't a feeling, it's a loop with three timed touches that pull a member back before they drift:

☐ Touch 1 (Day 3): personalized — reference something they posted, ask a follow-up
☐ Touch 2 (Day 10): value — drop a resource matched to their stated goal, no ask
☐ Touch 3 (Day 21): belonging — invite them into a small recurring group or ritual

Each touch has a trigger (days since join) and an owner. The loop resets when they re-engage; it escalates to a "win-back" DM if they go silent 14 days.

Never skip Touch 1 — most churn happens before Day 7, and a generic broadcast won't catch it.

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