My open rate is low. What do I fix, in order?

My open rate is low. What do I fix, in order?

Open rate is the share of people who open your email. Low opens usually trace back to a short list of causes you can work through one by one.

Go top to bottom:
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1. From-name: is it a real person or brand people recognize? 'Sara from Inbox 101' beats 'noreply.'
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2. Subject line: short, specific, and curious beats clever-but-vague.
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3. Send time: try the same email at a different hour and compare next time.

✅ Change one thing per send so you know what actually worked.

Homework: Look up your average open rate and write it down. That's your starting line.

New here? Start with the basics above.