How do I create my very first segment?

How do I create my very first segment?

A segment is just a smaller group inside your list, like 'people who clicked last week.' Sending the right group the right message lifts opens and cuts unsubscribes.

Start with the easiest one:
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1. Pick one clear trait. 'Opened in the last 30 days' is perfect for beginners.
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2. In your tool, create a segment using that single filter. No need to stack rules yet.
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3. Send your next email to that segment instead of everyone, and compare the open rate.

✅ Begin with just one filter. You can always add more later.

Homework: Build a segment of 'opened in last 30 days' and write down how many people are in it.

New here? Start with the basics above.