Placement: Stories link vs feed pinned comment vs description
Same offer, three placements, different jobs.
— Stories sticker link: highest intent, shortest life (24h). Use for time-boxed offers and codes. Trigger: a launch or flash deal.
— Pinned comment / first comment: survives forever, dodges the platform's link suppression in captions. Use for evergreen reviews where the post keeps earning for months.
— Bio / description link: the catch-all. Lowest friction to maintain, lowest click intent. Use when one link serves many posts.
Decision rule:
— If the offer expires then Stories.
— If the content is evergreen then pinned comment with a tracked link.
— If you can't update each post then route everything through one bio link.
Checklist:
— Each placement uses a distinct sub-ID so you can compare click-to-sale.
— Pinned comment link tested after the post goes live (platforms strip them sometimes).
Definition of done: placement chosen by offer lifespan, each tagged for separate reporting.
Creator Playbook
@creator_playbook
Placement: Stories link vs feed pinned comment vs description
Этот пост опубликован в Telegram-канале Creator Playbook. Подписаться можно по ссылке: @creator_playbook.