Flat fee vs CPA vs hybrid: which deal structure to take

Flat fee vs CPA vs hybrid: which deal structure to take

Match the structure to where the risk sits.

— Flat fee: take it when your conversion data is thin or the product is new. You get paid regardless of how the offer performs. Owner of risk = brand.
— Pure CPA / rev-share: take it when you've already proven this audience converts for this category. Uncapped upside, but you carry the risk.
— Hybrid (small flat + CPA): the default ask for any deal over one post. Flat covers production, CPA rewards performance.

Decision rule:
— If EPC for this offer type is unknown then push for flat or hybrid.
— If your last 3 similar promos beat the flat-fee equivalent on CPA then negotiate toward rev-share.

Negotiation checklist:
— Get the flat to cover production at minimum.
— Cap the exclusivity window (30 days, not 90).
— Confirm cookie/attribution window in writing.

Definition of done: structure chosen from data, not gut; floor protects your time.