Q: My shoppable videos get views but barely any clicks to the product. What do I check?

Q: My shoppable videos get views but barely any clicks to the product. What do I check?

A: Run this conversion audit top to bottom:
— Does the product appear on screen in the first 3 seconds? If the item shows up at second 20, most viewers already left.
— Is the product tag visible, or buried under captions and UI? Move text away from the tag zone.
— Does the video actually demonstrate the product, or just talk about it? Show it working.
— Is there a spoken or on-screen call to tap? 'Tap the cart to grab it' beats silence.
— Does the linked product page price match the vibe? A premium video linking to a bare listing breaks trust.

Fix the first-3-seconds problem before anything else — it's almost always the biggest leak.

Also worth knowing: a 'before/after' or 'problem/solution' structure tags-clicks better than a plain product showcase.

Got a question? Drop it in the comments.