The Insight Tag vs the Conversions API for tracking

The Insight Tag vs the Conversions API for tracking
New to conversion tracking? These two report your results, and they're not rivals.

The Insight Tag is a small piece of code on your website. It watches what visitors do in their browser. Easy, but ad blockers and privacy settings can hide some conversions.

The Conversions API sends events from your server straight to LinkedIn, so blockers can't strip them out. More setup, but more complete data.

Think of the Insight Tag as a doorbell camera and the API as the receipt from the register inside.

Why it matters: tag-only setups often under-report sales, making good campaigns look like losers.

Next step: get the Insight Tag live first, then add the Conversions API once leads are flowing.