Lead Gen Forms vs your own landing page

Lead Gen Forms vs your own landing page
New to LinkedIn lead capture? Here's the honest tradeoff.

Lead Gen Forms open right inside LinkedIn and auto-fill the person's name, email, and job title. Less typing means more leads, often at a lower cost per lead.

A landing page sends them to your website. Fewer people finish, but you can ask qualifying questions, show more proof, and drop your tracking pixel.

So it's quantity versus control.

Think of it like a guest signup. The form is a clipboard at the door, fast and easy. The landing page is inviting them into the house for a real chat.

Why it matters: cheap leads that never buy aren't actually cheap.

Next step: if your sales team complains about lead quality, test a landing page next.