Video vs image ads for a cold audience
New to LinkedIn and wondering if you need video? Here's the trade.
Image ads are cheap to make and load instantly. For a cold audience that's just scrolling, a sharp headline on an image often does the job.
Video holds attention longer and can explain a fuzzy product, but it costs more to produce, and most people watch with the sound off.
Think of image as a handshake and video as a short story. Strangers will shake hands before they'll sit for a story.
Why it matters: spending two weeks on a video before you know your message is a common, expensive mistake.
Next step: if you go video, add captions and put your point in the first 3 seconds.
B2B Lever
@B2BLever