The cold-start playbook for your first 1,000 (ignore follower count)

The cold-start playbook for your first 1,000 (ignore follower count)

"Get to 1k followers to unlock reach." There's no follower gate on the FYP — fresh accounts go viral daily. Followers are an output, not an input. Cold-start correctly:

— Pick one narrow format you can repeat 30 times, not 30 ideas.
— Post daily for two weeks, reading 2s retention each time.
— Iterate only the hook until 2s retention clears 60%.
— Then scale the winning format; followers accrue as a side effect.

Chasing a follower number makes you optimize the lagging metric. Optimize retention and the count chases you. The gate you're waiting on doesn't exist.