UGC video vs static image — match the format to the funnel stage
Static image → cheapest to make, fastest to test 20 angles, wins at the top for raw hook discovery. Dies fast on frequency.
UGC video → expensive, slow to produce, but holds against fatigue 3-4x longer and warms colder traffic.
Workflow: batch cheap statics to find the winning ANGLE → then pour budget into one UGC video built on that proven hook.
Shooting UGC before you know which angle converts? You just spent $400 testing a message you could've validated with a $0 static.
Buyer's Trenches
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UGC video vs static image — match the format to the funnel stage
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