How I tear down a hero section into testable parts
Everyone says 'test your hero.' Nobody says what's IN the hero. There are 6 levers. I test them in this order because it's roughly highest-to-lowest impact:
— Headline promise. The actual claim. Biggest mover, test first.
— Subhead specificity. Vague benefit vs a number ('faster' vs '3x faster').
— CTA verb. 'Get started' vs 'Start my trial.' Action word matters.
— Hero visual. Product shot vs human face vs no image at all.
— Social proof placement. Above the CTA vs below it.
— Trust badges / risk reducers near the button.
One lever per test. Log which one. Build a hero playbook from your own wins.
Go screenshot your hero. Number the 6 parts on it. Pick lever 1 for next week.
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How I tear down a hero section into testable parts
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