ASC vs a normal campaign — not for every account

ASC vs a normal campaign — not for every account

Everyone's pushing ASC (Advantage+ Shopping Campaign — Meta's hands-off ecommerce setup). When does it actually earn its slot?

— ASC shines for ecom with a clean catalog, strong pixel, and lots of creatives to rotate. It blends prospecting + retargeting and self-optimizes.
— A traditional campaign wins for lead gen, low-volume offers, or when you need to control the prospecting/retargeting split yourself.

Deciding:
— Ecom, 30+ creatives, healthy data → give ASC real budget, not scraps.
— Lead gen or tight funnel control → stay traditional.

Risk: ASC steals credit from your retargeting and looks better than it is — check incremental lift, not just in-platform ROAS.

Give ASC its own budget line so you can actually read it.