Session cookie vs 30-day cookie: which to chase

Session cookie vs 30-day cookie: which to chase

New to tracking? A "cookie" is a tiny note in the visitor's browser that says "this person came from you." The note has an expiry date.

Three common lengths:

— Session: dies when they close the browser (minutes).
— 30-day: you get credit if they buy within a month.
— 90-day or longer: a comfortable window for slow deciders.

For recurring products, cookie length matters less than people think, because the real money is the rebill, which is locked to your account at signup. But a longer cookie helps people who research for weeks before subscribing.

In plain English: short cookie = buy now or I lose you. Long cookie = take your time.

Example: a software costing $40/month with a 90-day cookie suits blog readers who compare tools slowly. A session cookie suits hot, ready-to-buy traffic.

Try today: match cookie length to how fast your audience decides.