The mistake: missing the part where your rate drops over time

The mistake: missing the part where your rate drops over time

New to recurring? Some programs pay a generous rate at first, then step it down. Beginners forecast using the opening rate and overestimate the long run.

Look for the schedule:
— Search terms for phrases like "first 12 months" or "then 10%."
— Forecast with the lower long-term rate, not the intro one.
— A steady flat rate often beats a high intro that collapses.

Example: Program A pays 30% for 12 months, then 10%. On a $20/mo tool that's $6/mo for a year, then $2/mo. Program B pays a flat 20% = $4/mo forever, and wins for any loyal customer past month 18.

In plain English: a sale price that ends isn't the everyday price.

Try today: check if your main program's rate changes after a set period.