Creator-supplied analytics overstate reach 12-25% vs platform API
Screenshot stats ██░░░░ | Platform API ████░░ | Independent measurement ██████
Three data sources, declining flattery. Creator screenshots are cherry-picked from best posts. API pulls (verified account access) give real medians. Third-party tools triangulate but cost.
— Self-reported avg views: inflated 12-25%
— API median views: ground truth, free with access
— Third-party: adds audience-quality signals, $-gated
The fix is cheap: require API or insights access, not screenshots, before pricing.
So what: never price off a screenshot. Pull the API median, then negotiate from the real number.
Benchmark: n=85 creators — self-reported reach exceeded API median by 18% on average.
The Creator Ledger
@CreatorLedger
Creator-supplied analytics overstate reach 12-25% vs platform API
Этот пост опубликован в Telegram-канале The Creator Ledger. Подписаться можно по ссылке: @CreatorLedger.