SOP #42 — The 6-Block LOI

SOP #42 — The 6-Block LOI

A Letter of Intent (LOI) is your non-binding offer that locks terms before diligence. Draft every LOI from these six blocks.

1. Price and structure. State number, currency, and split (cash at close vs earnout). Fail if vague.
2. Exclusivity window. Name the days (14–30) the seller stops talking to others. Fail if open-ended.
3. Diligence scope. List exactly what you'll inspect: analytics, P&L, ad accounts. Fail if undefined.
4. Asset list. Enumerate domains, content, socials, email lists, code. Fail on "and related assets."
5. Escrow and transfer terms. Name the escrow service and release trigger. Fail if absent.
6. Expiry. Set a date the LOI dies. Fail if it floats.

Save this — run it every deal.