Redirect vs iframe vs direct-link LP: speed and tracking trade

Redirect vs iframe vs direct-link LP: speed and tracking trade

Trench note: how you serve the lander quietly eats your CR.

Direct-link (lander on your own domain, then out) = fastest load, cleanest pixel, best for serious funnels. More setup, you host it.

Redirect (tracker bounce) is standard but every hop adds latency and a CR drop, especially on mobile push where attention's already paper-thin. Minimize hops or you leak conversions you already paid for.

Iframe lander = convenient for testing advertiser pages, but breaks tracking, kills some scripts, hurts trust signals. Test-only.

— Real funnel you're scaling → self-hosted direct, kill extra hops
— Quick test → redirect, accept slight CR tax
— Iframe → throwaway tests only, never scale on it

Go test it.