Push vs native: volume-cheap vs intent-warm

Push vs native: volume-cheap vs intent-warm

Trench note: push and native attract opposite buyers, price your funnel accordingly.

Push is dirt-cheap, infinite volume, terrible attention. Clicks are impulsive, half are mis-clicks, traffic quality varies wildly by source. You win on a fat margin and ruthless source-level blocking, not on conversion rate.

Native clicks cost more but the reader chose to click an article — they're warmer, they'll actually read the advertorial. Higher CR, slower scale, cleaner traffic.

— Cheap test of an angle fast → push, accept the noise
— Building a real funnel on a winning angle → native
— Tight margin offer → native, push CR won't cover the waste

Go test it.