Rebill vs straight-sale: you're choosing a chargeback risk profile
Everyone drools over rebill LTV. Nobody budgets for the back-end bleed.
Straight-sale: what you book is what you keep. Lower headline LTV, but clean, scalable, and you sleep. AOV must come from upsells, not future bills.
Rebill/continuity: LTV looks gorgeous on the spreadsheet until refunds, chargebacks and the CB ratio threat from your processor show up. Cross a chargeback line and you lose the merchant account, not just the margin.
— Want clean scale, no processor drama → straight-sale + aggressive upsell
— Got solid customer service + honest LP → rebill, the LTV is real
— Sketchy LP promises → never run rebill, you'll torch the account
Go test it.
Nutra Trench
@NutraTrench
Rebill vs straight-sale: you're choosing a chargeback risk profile
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