Tracking with macros vs flying blind

Tracking with macros vs flying blind

Today: a gentle word, "macro." A macro is a little tag, like {source_id} or {campaign}, that the source swaps for real values, so your report can show exactly where each click and sale came from.

The comparison is simple but important.
— With macros: you see which source, geo, and creative made money. You can cut the losers on purpose.
— Without macros: every result blends together, and you optimize by guessing.

Think of macros as labels on jars. Without labels, the sugar and salt look the same until something tastes wrong.

There is no "advanced" here. Even your first campaign should pass these tags.

Try this: find your source's macro list, copy the {source_id} tag, and just place it in your tracking link.