Spend it fast vs spread it evenly (pacing)
Today: "pacing" is how your daily budget gets spent across the day. Two modes exist: spend as fast as possible, or spread evenly from morning to night.
Which serves a beginner?
— Even pacing for tests. It samples every hour, so your data fairly represents the whole day, not just the cheap early morning.
— Fast pacing when you already know a creative wins and simply want maximum volume now.
Think of fast pacing as drinking your water in one gulp, and even pacing as sipping through the day. For learning, sipping shows you more.
A hidden trap: fast pacing during a test can spend your whole budget on one bad hour and mislead you.
Try this: find your pacing setting and confirm a test campaign is on "even" or "standard," not "fast."
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Spend it fast vs spread it evenly (pacing)
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